Mark Kalisvaart, Global Product Market Manager Packaging, Holland Colours. With a technical background and over 25 years of experience within the polymer industry, he has successfully bridged technical expertise with commercial strategy, driving innovation, sustainability, and business growth. Throughout his career, Mark has played a pivotal role in developing sustainable colorants and functional additives that enhance recyclability, product performance, and regulatory compliance. His expertise spans strategic marketing, new product commercialization, and industry trends, ensuring solutions that meet evolving market demands.